Philips targets affluent adults

Philips is again online (and offline) with a corporate campaign to promote its approach towards technology characterized by “Sense and Simplicity”. Daily Media (in Italian) explains the pan-European campaign targets affluent adults over 30 years old. DDB London did the creativity, while Carat managed the planning. In Italy, ads will appear on portals like Virgilio and Libero and on news sites such as Repubblica and Il Sole 24 Ore.