Lipton Ice Tea launches “rich” campaign

In Switzerland Lipton Ice Tea is getting ready for the crucial season for its sales with an advertising campaign which includes Tv spots, billboards and in-store promotions. Persoenlich (in German) reports mobile marketing is also part of the effort, with a “text to win” game which gives away an incredibly rich series of prizes: 5 yellow DaimlerChrysler Voyager branded Lipton.
Given the prizes, you can really tell the initiative runs in Switzerland…
The agency behind the campaign is JWT+H+F.