Nivea launches text to win competition

To support its new Aqua Cool Spray for Men, Nivea has launched a text to win competition targeting movies fans. The game has been created by Text Marketer together with Nivea’s marketing agency Makari which planned also a free product sample distribution in 101 cinemas. Mobile phones owners are invited to send the word AQUACOOL to a special number in order to win a 7 day skiing trip for four people.