Sony Ericsson presents “The Shame Academy”

Sony Ericsson is promoting its K300i with the “snap, send and shame” idea, an invitation to students to send embarrassing photos of themselves and their friends taken on their phones. Young mobile users will then be able to vote the best, or worst, pictures depending on the point of view, and win a K300i phone.
The Shame Academy site will launch tomorrow and will be supported by a guerrilla marketing drive by Campus Group.
The idea is nice and certainly engaging given the target audience. I wonder how they will manage the privacy issue… I’m sure students will send “very” embarrassing MMS pictures of their friends…