Sun Microsystems promotes StarOffice in Spain
Digital agency Marketing Jazz has created the first online campaign for Sun Microsystems Ibérica to promote StarOffice 7.
Featuring the message “La otra forma de trabajar” (the other way of working) ads and targeted emails introduce the software to Spanish users. Diario IpMark reports the campaign has allowed Sun Microsystems to increase the software’s sales through the e-commerce site of El Corte Ingles.