Coca-Cola: mobile marketing the old way

Do you remember the times when “mobile marketing” used to mean getting around with a sponsored car, drive from one city to another to present a product and maybe give away samples? Well, Coca-Cola is back on the streets again, visiting the principal Hispanic markets across the US with the Limobiles, to promote the new Coca-Cola with Lime. Hispanic Ad reports the Limobiles are a sort of “fiesta-on-wheels, complete with DJs and dancers to recreate the effervescent ambiance of the TV commercial promoting Coca-Cola with Lime with the slogan “Guess what it tastes like“.