Orangina: where’s the fire?

Patrick has a post about the Orangina Fire & Ice online marketing campaign in France. He reports the Voila.fr homepage has been branded with the Orangina colors (I can’t see it, maybe it’s due to my IP or the initiative was online only yesterday), furthermore he points us to the micro-site created for the campaign. Despite the kind of product (a soft drink) don’t expect anything special: a bunch of radio spots to listen, three wallpapers to download and a silly competition.