Campari and the Red Passion Tour

Campari has partnered with MTV for the promotion of the “Red Passion Party” a series of music events which will take place this summer around Europe. The initiative is supported by a dedicated microsite www.redpassionparty.com which hosts a competition to win a week of “Red Passion” with Campari. The site is localized for Italy, Romania, Poland, Spain, UK, Portugal and Scandinavia (in English).