5 Responses to It’s a Lego world

1. ami says:

   June 23, 2005 at 10:46 am

   super-great! but … which part of the picture is the illusion? (look at the top left anyone around chile who could varify the ad?
2. Joel says:

   June 23, 2005 at 5:40 pm

   This is realy a GOOOOOOOOOD ad idea…. it´s amazing
3. bidule says:

   June 26, 2005 at 11:05 pm

   I agree with 1st comment.
   Who wants to check this out?
   I found more info but no so conclusive for the moment cause it came from the same source.
   We have to look from the side of SILFA, the actual advertiser.
   In terms of strategy, knowing the market and the brand awareness, does Lego really need to afford such media on a building in Chile?
   Mr Juan Carlos Sotello took the photo, When? Street?.
   Category: Corporate Image
   Title: STREET BUILDING
   Advertiser:
   SILFA Chile, San Ignacio 201, Parque Industrial, Portezuelo Quilicura, Santiago, Chile,Tel: 56-2-460-7500, Fax: 56-2-460-7510 - [email protected]/Contact: Mr. Juan Pablo Sitnisky
   Product or Service: LEGO
   Advertising Agency: OGILVY & MATHER SANTIAGO
   Country: CHILE
   Creative Director: Cesar Agost (Carreno)
   Copywriter: Felipe Manalich
   Art Director: Sergio Iacobelli/Sebastian Alvarado
   Photographer: Juan Carlos Sotello
   Illustrator: Ricardo Salamanca
   Account Supervisor: Ranjiv Ramgolam
4. Michael says:

   July 14, 2005 at 3:12 pm

   1. The logo is old.
   2. Lego is not using that payoff anymore.
   3. Lego always uses the 8-knob (not 2-knob) for advertising
   Hmmm
5. Carlos Pinto says:

   August 2, 2005 at 7:19 pm

   I think it is amazing and very creative. All of you are making destructive opinions. Think about it, stop doing that, and enjoy it.
   And who cares, cause Chile already win the Grand Prix.

• Previous
• Next

• Crispin Porter & Bogusky and DDB Brasil win the Cyber Lions Grand Prix
• Do you love Fiat? I don’t…