Dannon Frusion: advergame & coupons

Dannon has launched Frusion Breakfast Brawl, an advergame to promote Frusion, its drinkable yogurt. The microsite created to present the new product also features the TV spots and allows visitors to download and print a coupon to get a Frusion free sample: a good example of traditional and interactive marketing techniques mixed.

For an extensive (and good) review of the advergame, have a look at what Brian wrote on his Fuel Games Blog.