Volkswagen promotes King Kong
If you remember, Batman used to drive a Citroen so now it’s not strange to find out King Kong drives a Volkswagen.
Confirming a consolidated co-marketing trend connecting Hollywood and the automotive industry, Volkswagen has launched an “entertainment” section on its website to present the upcoming movie directed by Peter Jackson. If you’re a movie fan, it’s worth visiting, because the content actually brings you behind the scenes.
really interesting as an association. The Positionning of VW ENTERTAINMENT is : “Love action”. You drive a VW so you like action. Are most of VW drivers fans of actions ?
Link between those 2 industries is not so quite clear to understand. Does anybody have more detail ?
Danke schon Martina, Bis bald !