Tweet

Digital advertising and marketing: only the best ideas worldwide, since 2003

Renault and Alonso against “La Bestia”

July 4, 2005 at 7:31 by Martina Comments

In the last couple of weeks Renault (tag) has been running in Spain the 30 seconds Tv spot “La Bestia” (opens .mpg) to promote its Megane car. The ad, created by Tiempo BBDO, stars Fernando Alonso the Formula 1 driver, challenged to defeat an ugly beast.
renault_bestia.jpg
The spot is nice, and Alonso is a nice guy, but generally speaking I think this ad lacks originality.

Comments are closed.

Advertise here