Viral email marketing for BP
In the UK, BP has launched a viral video email to promote its Ultimate range of fuels. The petrol giant is targeting Nectar cardholders aiming at educating them about the available fuel choice.
In the UK, BP has launched a viral video email to promote its Ultimate range of fuels. The petrol giant is targeting Nectar cardholders aiming at educating them about the available fuel choice.
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I think it’s a good sign for the online industry when a company the size of BP is doing viral stuff - well done BP. I’ve seen the email and it’s about a super baby who tells you about the product benefits - clever use of personalisation too - one of the best I’ve seen.
bravo1 few have caught this super fine campaign. viral? eh, it’s simple email marketing.