Advertainment for Nestea Ice

Nestlé has launched an advertainment style microsite to promote its Nestea Ice product to a 12-to-24-year-old males audience. Mediapost reports the site is currently getting 2,200 unique visitors a day, but the number should increase as soon as online ads and traditional advertising will kick off.
The agency behind this online effort is Juxt Interactive which created a paradisiac graphics, rather fresh and relaxing with an excellent sound design. The site also includes a competition which isn’t available yet forgetting that “Coming soon” or “under construction” disappoint visitors.

Of course Nestea Ice tries to drive some word of mouth with a (funny?) video starring El Yielazo, who wants to save the world from hotness. Again, the video soundtrack appears to be the nicest thing to pay attention to. It’s an improbable mix of Mexican and Yoodle music, maybe to help people remembering Nestlé is a Swiss company…