Online “subtracts” money from traditional media ads

ZenithOptimedia cut its growth forecast for 2005 global advertising spending to 4.7 percent from 5.4 percent. The main reason behind this change is connected to the declining interest in US network television. Reuters reports total 2005 ad spending is now seen at $403.9 billion, with an increase of Internet advertising which is expected to “subtract” $3.6 billion from traditional media.