Germany set for online advertising record year

In Germany the online advertising market will reach a record level this year, generating a business of over 750 million Euros. Banner advertising and sponsorships will be worth 490 million Euros, while search engine advertising will account for about 160 million Euros, with a 46 percent growth compared to 2004. Affiliate marketing is the sector showing the most relevant growth in percentage (67%), with a business now worth 100 million Euros.