CheapSmells.com and a stinky advergame

Fuel Games Blog points to Sammy the Salmon, the advergame GCcubed created for Cheapsmells.com. Well, CheapSmells (what a name!) sells perfumes so I’m sorry, but I don’t see how a swimming fish advergame could help their business. They also give away cash prizes, and again, I don’t understand the goal they want to reach. Sorry, but I feel this advergame is just a good example of wasted money in online marketing.