Don’t use animals in viral videos

Remember the indignation generated in 2004 by the Ford’s SportKa viral which showed a cat being decapitated by a sunroof?
This time is the Opel Astra dog thrown out of a car which raised negative reactions. Revolution reports animal rights charities protested by General Motors defended its work saying no animal was hurt in the making of the ad. By the way, the ad agency behind the controversial spot is McCann Erickson. Watch it here and share your opinion.
Tag: viral marketing