Backstreet Boys connect with fans via SMS

The Backstreet Boys are in back in music with the Never Gone Tour, but the are most of all back in business taking advantage of mobile communication. During the concerts fans can send text messages to the group, which will then read them on the stage. Vibes Media is providing the technology for this initiative. Music fans can also sign-up to receive behind-the-scenes footage from the tour. Promomagazine reports each message sent to the band costs $2.99 and the band has already generated more than $25.000 in mobile sales.