Virgin Express: pee & win campaign

In Germany, Virgin Express is online with a “pee & win” advergame to promote its new Berlin-Brussel route. The game is inspired to the popular Belgian “Mannekin Pis”, and challenges players to do their best to hit a fly and win a 50 percent discount on their plane ticket.
The campaign also takes advantage of outdoor advertising. There is an incredibly long billboard in Berlin with the world’s longest advertising headline repeating the core message (destination and price) over and over again. See the pictures here.
The campaign was created by the Belgian Duval Guillaume Antwerp (offline) and Duval Guillaume E (online).