Virgin Mobile and the Parental Enlightenment Kit

Mother New York and The Barbarian Group have created the “Parental Enlightenment Kit” a series of tools kids can use to persuade their parents to buy them a Virgin Mobile phone.

The kit includes a “Pressure Point Presentation”, t-shirts, posters, email blasts and other misterious stuffs such as “The Instigator” and “The Weaseler”. Basically, the “Enlightenment Kit” collects a series of tools kids can use to start a guerrilla marketing campaign targeting their parents…