New technology by Motorola for mobile ads

Motorola is about to launch on the US market a new dynamic idle-screen technology dubbed “Screen 3″. It’s a technology that pushes Internet information to the mobile phone’s screen. With Screen 3 users can get news updates or any other information with just a glance at their phones, without having to open WAP browsers or other applications. RCR News reports carriers can use it to promote new services and features without bombarding user with text or multimedia messages. Motorola is already looking for advertisers interested in sponsoring the content provided through Screen 3.