In the UK, Wonderbra has launched Experiencewonderyou, a classy, sexy and sophisticated website to showcase its latest collection. Probably men will enjoy it more than women but it’s really worth checking out (also) for its incredible design and the immersive brand experience.
Unfortunately I’m not sure which is the agency that did it, probably it’s Publicis.
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Excellent site! Great design and simplicity at the same time. It shows that creativity doesn’t mean too many buttons or effects.
Agreed, really like this site. Focus is on the product and, as a woman, I can tell you that it really does the job at selling the benefits
Look at some other (print ad) ideas for wonderbra on: http://pitchbitch.twoday.net/
or see the ads at flickr:
http://www.flickr.com/photos/64095487@N00/sets/1126460/show/