Talk Town against child abuse

Unfortunately child abuse is a huge problem. The other day I posted a series of ads from Chile, today I point you to an online initiative to help fighting this plague. In the UK, children’s charity NSPCC has launched an interactive website called TalkTown which uses artificial intelligence to help people worried that a child is being abused. The idea is not only to offer direct help, but also to encourage people to talk about the problem.
The site has been created by DNA, while the technology is provided by Creative Visual.
[news via Netimperative]