Meet Honda and her friends

Thanks to Cleo I’ve found out about the The (Honda) Element and Friends Web Site. It’s a nice videogame-style interactive experience where you drive around your Honda to meet strange but cute animals like the platypus and the opossum.

I think it has been created to target kids. Today I already posted about BMW targeting drivers’ children with downloadable paper cars… Are kids the new influentials in buying a car?