Another “Red Cup” for Starbucks

This year Starbucks is again online with its Christmas minisite named “The Red Cup“. Created by Wieden + Kennedy the site presents every day a fresh Xmas related tip. From tree decorating to fire building and ice skating, Starbucks provides you with all the indications to get the best out of Christmas time.

The Red Cup is online since the beginning of November, and it’s part of an integrated marketing strategy Starbucks carries out every year during the holidays season. The site features an “emotional” approach and surely delivers an excellent brand experience.
On his blog Paul Williams share some behind the scenes of the campaign. Also on AdWeek you can read more about the effort.

What is curious to me is that here in Europe the most famous “red cup” is actually the Nescafe one…