Advertising industry lacks talent
Interviewed on Media Guardian, Bartle Bogle Hegarty founder John Hegarty believes the lack of talented people in advertising industry is a “major, major problem”. The industry is getting more and more complex and this sophistication requires people with skills and talent, ready to adapt to the new challenges.
Before, it was easier to get people because what we needed them to do was less than we need them to do today. (…) We have an industry that’s totally appalling in training people. I think it’s hard, the creative department is unbelievably hard. There’s a dearth of good creative directors out there - a complete dearth.
This is a true and dramatically urgent point, actually. In Milan, rumor has it the main players in the field lament the same kind of problem. But it also has been proved that nobody seems to be willing to recruit capable and expert people, from other fields related to communication, and train them into creative new personae. The “heads” are not like the ones that used to be there. So where are the old ones to train new “heads”?
Ciao,
Guglielmo