Mobile marketing for Stephen King

Textually reports Stephen King is about to launch a new media campaign to promote his new book “Cell: a novel“.
Thousand of Stephen King’s fans who opted-in to receive promotional information on their mobile phone will receive the following SMS: “The next call you take may be your last… Join the Stephen King VIP Club at www.cellthebook.com.”
Exclusive, gloomy, ringtones and the book wallpaper are also available to buy, but only for AT&T and Cingular.