Thanks to Ozgur I’ve found out about this crazy online campaign by Onitsuka Tiger: it’s called Crazy Lovely Football and it’s an online karaoke competition which invites users to sing and send in their recorded performance in order to win prizes. Kind of cool, kind of crazy!.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn netherlands nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media sms spain sweden tvc twitter uk video of the day viral marketing volkswagen
The viral effect? I also got to know about it and there was a little discussion going on in my blog:
“i think onitsuka tiger’s video is extra-ordinarily dumb while honda civic’s choir is pretty good.
for me the onitsuka commercial seems like a mixture of wanna-be zomtec (bifi sausage) and klische karaoke. horrible”
More Comments about Onitsuka