Du bist Deutschland
Jung von Matt “Du bist Deutschland” campaign (You are Germany), to self-promote Germany among Germans.
Jung von Matt “Du bist Deutschland” campaign (You are Germany), to self-promote Germany among Germans.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy
Technorati has a well done summary on a couple things that appear to have gone wrong with this campaign:
http://www.technorati.com/weblog/2006/01/79.html
Well, the official campaign has found a very large echo in the Flickr-Community.
“official” tag
http://www.flickr.com/photos/tags/dubistdeutschland/
My “works of art”
http://www.flickr.com/photos/24934697@N00/