BMW launches branded audiobooks
Remember when BMW said it was giving up its efforts on branded content? Well, maybe they were lying since they just launched a series of audio book podcasts… Leading authors at the publisher Random House have written 45-minute audio books, each one featuring a different BMW car. The audio books are available for free at www.bmwaudiobooks.com.
The first podcast is Don Winslow’s The Beautiful Ride.
I checked http://www.bmw-audiobooks.com myself and must say I’m impressed by their offering. Karin Slaughter is a great writer, and I’m liking the others too.