Ikea is online with a new campaign to promote its kitchens. The Swedish Chef is a funny mini-site explaining the secrets of “meatballing” and pancakes. An ironic (but a little bit too long) video unveils the original receipe and a pretty basic competition allows visitors to sign-up and win a party with the Real Swedish Chef cooking and Ikea’s kitchen stuffs worth 1,000 pounds.
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I’d rather have a party with the other Swedish chef.