IMvironments: New tool to engage people with messengers

InstantMessengers are may be youth generations’ biggest habit. They live online, and connect their friends via messengers. Replacing our brands on messenger is big challenge. Now, marketers have an innovative tool to engage people with messengers. IMVironments are instant messaging environments that are interactive, themed backgrounds for Yahoo! Messenger conversations that appear directly in the instant messaging window.

With IMvironments brands connect people directly, reshape messenger with branded images and entertain them with branded content .They are already some brands (Mountain Dew, HP, American Express, Napster…) using Imvironments. But we think, possibilities are bigger.