La Nouvelle Megane
In France, PUBLICIS Net has just launched a web promotion for the new Renault Megane. In order to present the car and generate word-of-mouth around the brand, they have created a mini-site with advertainment content: an exclusive online album with free music to download and a webfilm showcasing the hands free feature of the new model in a stunning and humorous manner.
Why can’t these type of car commercials run in the US!?