From Brazil, an advergame to promote the Axe seductive effective. Don’t expect anything sexy or daring. I’m posting about it because I believe it’s good to see how different countries promote the Axe “effect” through advergames.
Fbiz did it.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy
axe is a brand any agency would love to work with from a creative perspective……this creative execution is rather disappointing after seeing all the great things axe has done online… it seems like their interactive agency was either lazy or never got the brand dna of axe.