Excellent guerilla marketing campaign by Saatchi & Saatchi New York to highlight the public restroom shortage in New York. Cardboard people were placed around certain locations to get people’s attention to the problem.
[via A/D Goodness]
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Very cool. They look so realistic too.
You know overseas there are real people who actually do that…
great thing. but I don’t think that they are the first who used cardboard people. for example, it was used in Lithuania couple years ago, it was cops on zebra crossings.
it wuold be more complicated to represent a woman copy, but it would be more interesting, I think///
I really like the idea….creativity is what you need to reach the targets.
Congratulation to the agency!
simply wonderful. And even more wonderful because it’s by saatchi & saatchi. absolutely love them. If you’d like to see more examples of interactive media and my opinions/thoughts/humorous comments…
visit me at http://sorethumbmedia.blogspot.com anytime!
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