How much do you think you deserve to make?
From Argentina, and from my friend Fernando at Ogilvy Interactive, a series of nice campaigns they have been creating for Amex Shop, DHL and Clarin.com. The one I prefer is Salary-Matic, created to promote an online recruiting service. The minisite asks you: “How much do you think you deserve to make?”. Just make sure you don’t share your answer with colleagues…