On the way to Germany 2006, Adidas moves a further step into smart online marketing: they just launched a branded desktop RSS reader which will allow user to get all the latest football news (from Yahoo!, Radio 1 and Sky) plus exclusive Adidas content. Users can choose different readers, selecting for example the one personalized with David Beckham.
[news via NMA]
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy
Have you got more info about that ?
Do you know where i can download the widget ?
Cheers
This is such a bad strategy… I hear people talk about these branded RSS readers all the time. The problem is, the people who are most likely to use RSS already have a reader they prefer. Does Adidas expect these people to use 2 different readers? That exclusive content better be good…
For all the rest of the content, people can get it on their own, with their own RSS reader… they don’t need Adidas.
What about those who just need something, like the WC, in order to get interested in RSS? If someone’s intoduced to RSS via Adidas, I think that would leave a positive association with the brand. That is if the widget is any good.