Wish you were here! (or maybe not?)
If you haven’t had dinner in the last hour, go and check the new creepy Playstation 2 campaign to promote the new “Getaway 2/Black Monday” game.
I found it on TwentyFour, which also points out that “in New Zealand crime scene installations were set up in three cities (Auckland, Wellington and Christchurch). Radio ads and editorials on city channels gave clues to the whereabouts of the scenes: listeners who cracked the clues and were able to find the locations, were rewarded with a brand new PS2 console and a copy of the game“.
Sounds the same concept of movie: SAW 2!
more here http://www.coloribus.com/blog/?p=70