How evolved is mobile marketing in the US?
On ClickZ, Laura Marriott tries to find out whether North America is ahead or behind Europe when it comes to mobile marketing. It a quite interesting article to realize the differences among the two continents, and understand the solutions (not the strategies!) which can perform better.
For example, in the US mobile search, mobile advertising, and mobile video initiatives are very popular, while text-based campaigns deliver the best results in Europe.
If you’re interested in the topic, you can also download a recent case study by the Mobile Marketing Association. Also, on Mobhappy, Carlo Longino has recently posted a good analysis of the importance of (mobile advertising) to support and therefore deliver free content.
This is a great question. I can’t help but remember the interview I read on mobile marketing by Nick Desai, chairman of Juice Wireless at http://www.mobilemarketingmagazine.co.uk/2006/01/view_from_the_s.html
Its straight on the money, imho. I guess they must have a good handle on it, cuz they won the MMA Award for most innovative company last year.