Kiss my “six pack”

Sanex, a grooming range brand, has just launched a pan-European online campaign to promote its Sanex for Men website. As reported on NMA, a series of interactive ads on heavy traffic websites are taking visitors to sanexformen.com, which looks like a locker room.

The campaign has been created by Framfab, which focused on showcasing the core value of the Sanex range: prepare, relax and refresh, of course with a touch of sexiness. Yes, sex appeal plays a big role in this campaign, presenting features such as the “kiss my six pack” highlighted in the post’s title, the “body mania” and even a personal trainer “gym mate” to help men getting fit and sexy.