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Lonely Planet presents not so original advergame

May 14, 2006 at 11:03 by Martina Comments

Guess the cities in the advergame launched by Lonely Planet.
lonelyplanet_viral.jpg
Very very similar to the popular Virgin “Exercise your muscle” advergame online at end of last year.

2 Responses to Lonely Planet presents not so original advergame

  1. Clement says:
    May 15, 2006 at 11:30 am

    Just to say that Stella Artois did the same in July 2005 (hence before Virgin)
    http://www.clement-biger.info/Stella.jpg

  2. Corey King says:
    May 15, 2006 at 6:10 pm

    Ahhh, the smell of (un)originality. It’s amazing so many ad agencies are still in business.

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