The new age of advertising
Advertising is hijacking all the blank spaces. Eggs, body parts, air-sickness bags… no blank space will survive. The world has become a stage for product placement. The Baltimore Sun has a good article on the new advertising age, where marketers are trying to catch you where you least expect it. Scary to read if you’re a consumer, inspiring to read if you’re a marketer
Depressing to read if you’re a human being.
Inspiring or depressing it may well be, but the last thing I want to do is register with The Baltimore Sun to read it.
ops, i didn’t now the article becomes “premium” after a few days…
I couldn’t read the article either, but the story sounds clear: advertising keeps on trying to interrupt people that really are not waiting for brands to take over every square inch without telling a story.
a nice video over here
http://www.youtube.com/watch?v=pdHlob1lSUo