Kudos to TriBeCa for the nice guerrilla campaign they carried out for Lee Jeans in Paris. Last week-end, to promote the opening of a new store in rue des Rosiers, the French agency has disseminated denims (and denim accessories) all around the neighbourhood.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy
Oh! How I wish I was there. When you say dissiminated, were they really allocated to the people for free. Or was it just for the purpose of displaying them.
I’ve always wondered about the legality of these campaigns. If it is well known who the agency responsible is, how do they not catch vandalism charges? Or is that all included in their fee?