MSN kills the SMS

In Austria, MSN and the mobile operator 3 are running an co-marketing campaign featuring the message “SMS ist tot – MSN am Handy lebt” (which means, SMS is dead - MSN on the mobile is alive). As you can quite easily understand, the goal of the effort is to make young users understand the potentials of instant messaging via mobile using the MSN application, and of course, the same MSN passport identity used on the web.

Even if site homepage looks gloomy but nice, the site hasn’t got much to offer when it comes to interactivity: a very basic advergame (click “spiel”) which, strangely enough, is not even connected to a competition.