From Romania, a campaign created by McCann Erickson for Maggi.
Copy says: If only women spent less time cooking.
At the very first I liked the ads (except the Padrino’s one) which have a nice copy although the concept is not very original. But then I realized that the message is actually “don’t cook, work” 
Ads via Militaru.
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A bit of a silly way to display sexism. It is destined at women, but I guess only men will find it amusing. A shot in the foot.
I agree. Its clever, but it won’t appeal to women (well, it may to some, but those women probably won’t be doing the cooking)
yeah, it’s a fifties-style women perception out of a male perspective. but it’s a great campaign, simple idea, tightly executed. great work.