10061, Timberland gets into art

Fashion and art, fashion and technology. We are all doing (or trying to do) the same thing. Today I’ve discovered 10061.com a new site launched by Arnold Worldwide for Timberland which focuses on a series artistic efforts around the popular boots.

The videoart project involves five artists who created videos and limited edition versions of the Timberland’s boots which will hit the market beginning next year. The community side of the site is very much aimed at the US market, as you can also tell by checking the places where submissions come from.

For Timberland’s boots fans, the most interesting side of the project is rather hidden: click on DYOB and find out that now on timberland.com you can build your own custom boot.