Shell moves into viral marketing and it does it using its most famous testimonial, Michael Schumacher, who recently retired from Formula 1.
What will Schumi do next?
The answer is in three candid camera videos which are proving quite successful around the Web.
Found on Culture Buzz.
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Marvelous! I’m waiting for the 100 next. This is very clever, funny. A great inteligence from Shumacher and his agency.
Absolute quality! Top marks to Shell and the ad agency behind it.
Fantastic…
clever, nice touch.