Starbucks, it’s Red, again

Starbucks is online with its new Christmas campaign: it’s Red Again.

The site is nice. I know this sounds like a simplicistic (silly) comment, but it’s really what I think. I mean, it’s nice in the sense that to me it delivers a nice Xmas experience. It’s not innovative, it doesn’t come up with a new crazy creative concept, but it works perfectly to feel Christmas coming. You can send personalized cards to your friends and you can explore (and share) Christmas traditions from around the world.

I also very much like the design which is warm and somehow vintage. The agency behind it is Wieden + Kennedy who worked together with Odopod for the development.