Pepsi’s “can art”

Pepsi launches a new challenge to users who are eager to generate content. In Spain the soft drink is running a competition which invites visitors to design the layout of a Pepsi can. The best design will be actually put in production and the Pepsi can will be distributed throughout Spain.

The contest’s idea is not extremely original, but can still result quite inspiring for young, undergraduate illustrators. Unfortunately the appeal of the whole contest is somehow lowered by a website not as nice and appealing as it should have been.